Blog post production workflow
| Step | Actual AI Prompt |
|---|
| 1. Topic ideation prompt | Act as a content strategist for [brand]. Generate 20 blog post ideas for [audience] about [topic area]. For each idea, include search intent, angle, and why the topic matters now. |
| 2. Keyword research prompt | Given the topic “[topic],” list primary, secondary, and supporting keywords. Include likely search intent, common questions, and semantic phrases to weave into the article naturally. |
| 3. Outline prompt | Create a detailed blog outline for “[topic]” aimed at [audience]. Include H1, H2s, H3s, main argument per section, examples to include, and CTA placement. |
| 4. Section drafting prompt | Write the section titled “[section heading]” for a blog post on “[topic].” Keep the tone [tone], explain the concept clearly, add one concrete example, and transition smoothly to the next section. |
| 5. Edit / polish prompt | Edit this draft for clarity, flow, and credibility. Remove repetition, tighten weak sentences, improve transitions, and flag any unsupported claims. Draft: [paste]. |
| 6. SEO meta prompt | Write 10 title tag options, 5 meta descriptions, one slug recommendation, and 3 CTA ideas for this article: [paste summary or draft]. |
Workflow tip: do not ask for the final article in one shot. Use separate prompts for ideation, structure, sections, and editing so the output stays sharper and easier to control.
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Social media repurposing system: 1 blog post → 15 assets
| Output | Repurposing Prompt |
|---|
| 5 X threads | Using the blog post below, create 5 different X threads. Each thread should have a distinct angle: myth-busting, step-by-step, case-study, contrarian opinion, and quick tips. Blog post: [paste]. |
| 3 LinkedIn posts | Turn this blog post into 3 LinkedIn posts: one story-driven, one educational, and one opinion-led. Keep each structured for readability on mobile. Source: [paste]. |
| 3 Instagram captions | Create 3 Instagram captions from this blog post. Each should focus on one takeaway, use a hook in the first line, and end with a simple CTA. Source: [paste]. |
| 2 email newsletters | Turn this article into 2 email newsletters: one curiosity-driven and one lesson-driven. Each should be concise and end with a CTA to read more or reply. Source: [paste]. |
| 1 YouTube script | Convert this article into a 6–8 minute YouTube script. Use the structure: hook, problem, key points, examples, recap, CTA. Source: [paste]. |
| 1 short-form video script | Write a 45-second vertical video script from this article. Start with a hook, deliver one key insight, and end with a CTA. Source: [paste]. |
Repurposing rules
- Change the angle, not just the length.
- Lead with the platform-native hook.
- Keep one main idea per asset.
- Reuse proof points and examples consistently.
- End each asset with one clear next action.
Asset mix
One deep asset should feed multiple shallow assets. This lowers content fatigue while reinforcing the same positioning and message architecture across platforms.
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Email newsletter workflow + YouTube script prompts
| Stage | Actual Prompt |
|---|
| Newsletter hook prompt | Write 10 email newsletter opening hooks for an issue about [topic]. Mix curiosity, direct benefit, story-based, and tension-based hooks. |
| Newsletter story prompt | Turn this lesson or case study into a short narrative for an email newsletter. Keep it personal, specific, and relevant to [audience]. Notes: [paste]. |
| Newsletter lesson prompt | Extract 3 practical lessons from this story or topic and explain each in a concise, useful way. Source notes: [paste]. |
| Newsletter CTA prompt | Write 10 CTA options for the end of a newsletter about [topic]. Include reply CTAs, click CTAs, and soft sell CTAs. |
| YouTube hook prompt | Write 10 opening hooks for a YouTube video on [topic]. Each must create curiosity within 15 seconds and hint at a specific transformation or payoff. |
| YouTube problem prompt | Explain the problem this video solves for [audience]. Make it relatable, specific, and high-stakes without being dramatic. |
| YouTube solution prompt | Lay out the solution to [topic] in 3–5 steps. For each step, give talking points, examples, and one visual idea. |
| YouTube proof prompt | Suggest proof elements to include in the video: examples, mini case studies, demonstrations, screenshots, or data points. |
| YouTube CTA prompt | Write 10 YouTube CTA lines that feel natural after a value-packed teaching video about [topic]. |
YouTube script structure
| Section | Guidance |
|---|
| Hook | Open with tension, curiosity, or a bold promise. |
| Problem | Describe what viewers are getting wrong or struggling with. |
| Solution | Teach the framework, process, or lesson step by step. |
| Proof | Use examples, stories, screenshots, or data to make the advice believable. |
| CTA | Tell viewers what to do next: subscribe, comment, download, or watch another video. |
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4-week content calendar template
| Week | Monday: Blog | Tuesday: LinkedIn | Wednesday: Email | Thursday: X Thread | Friday: Short-Form |
|---|
| Week 1 | Blog Topic / Keyword | LinkedIn angle | Email lesson | Thread angle | Short-form hook |
| Week 2 | Blog Topic / Keyword | LinkedIn angle | Email lesson | Thread angle | Short-form hook |
| Week 3 | Blog Topic / Keyword | LinkedIn angle | Email lesson | Thread angle | Short-form hook |
| Week 4 | Blog Topic / Keyword | LinkedIn angle | Email lesson | Thread angle | Short-form hook |
Use one weekly theme across all channels. Example: if Monday’s blog is “How to onboard freelance clients,” Tuesday can be one lesson from the process, Wednesday can be the story behind a mistake, Thursday can be a thread of steps, and Friday can be the strongest hook repackaged for video.
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